We cherish our relationship with Easy Treezy.
Easy Treezy sells the easiest, most convenient pre-lit and pre-decorated Christmas trees in the world. This year Easy Treezy was featured on Shark Tank! With actual sales from a Shark Tank appearance falling short of goals there was still tons of work to be done on Facebook and Google to sell out of inventory.
Using proprietary funnels for Facebook and Google, and coordination with the web team we were able to lift conversion rates significantly and sell 86% more trees than last year.
Visibility and Sales Improved
Last year we were disappointed with our results and thought we could do better. Steve and the team at Click Then Convert made us believers. We sold most of our inventory this year. After an appearance on Shark Tank there was more inventory to move than we expected and the team at CTC helped get the job done.
How We Did It?
- Facebook Full Funnel Marketing
- Google Segmentation by Location
- Testing Interests to Improve ROAS
- Segmented Remarketing on Google & FB
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