Click Then Convert wound down in 2024. Its founder now builds GTMVP โ€” a paid-media OS for B2B SaaS.
Iron Neck case study
IRON NECK Iron Neck
Case Study

Iron Neck increases sales by 41% within 4-months of an intensive Google Ads campaign with CTC and increased ROAS by 1000%

We cherish our relationship with Iron Neck.

Iron Neck is one of the only providers of neck strengthening equipment for medical professionals as well as athletes. Iron neck needed to grow their audience and increase sales during peak holiday season so they turned to CTC, their trusted PPC partner.

Using demographic and location oriented search strategies, as well as the addition of thousands of new keywords, Click Then Convert was able to increase sales, while cutting costs and improving return on ad spend by nearly 10X.

2019 Holiday Season vs 2018 Holiday Season
2,319%
Increase in Impressions
1,076%
Increase in Leads
22%
Decrease in Cost Per Lead

Visibility and Sales Improved

Iron neck was struggling with getting non brand conversions before working with the team at Click Then Convert. They helped increase our visibility and improved sales for those people who had never heard of us.

Robert Sherman
CEO Iron Neck

How We Did It?

  • Youtube Trueview for Action
  • Google Keyword Expansion 1000+
  • New Market Positioning Strategy
  • Focus on Consumer and Physician Avatars

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