GreenLawFirm - Click Then Convert

Green Law Hires Click Then Convert To Get Their Phones Ringing Off The Hook!

About

Green Law

Senior Attorney Bill Green is a prominent figure in Charleston, SC. His face is easily recognizable from numerous television commercials and catchy slogans ringing throughout the Low country. But their focus on customer service and the firm's proven track record makes Green Law noteworthy. Having recovered over $250,000,000 in damages, Green Law Firm is among the Top 100 National Trial Lawyers.

1

CHALLENGE

300% Increase in leads!

The Green Law Firm wanted to up the ante with a new advertising campaign, so they hired us to kick their PPC efforts into high gear.

2

SOLUTION

Extensive Competitive and Market Analysis

We started by creating an entirely new campaign structure to match their business model better. We focused primarily on generating high-quality phone call leads where prospects were more likely to close the case. We then set up call tracking for them and recorded every call that came through our campaigns so that we could learn, eliminate redundant search queries, and optimize as new insights came in.

Results:

1700

Calls Generated

$57.91

Cost Per Conversion

41.69%

Conversion Rate

80%

Decrease in cost per lead

300%

Increase in leads

50%

Decrease in cost per case

3

OUTCOME

Keep it Simple. And Call Only!

We simplified to get Green Law the best bang for their advertising buck. As a result, we got laser-focused on one goal— generating phone call leads. Using Google Ads, we generated over 1700 calls at an average cost per conversion of $57.91 with a 41.69% conversion rate. Resulting in a cost reduction of 80% per lead. While at the same time, we increased their number of leads by 300%.

4

EXAMPLES

AD Examples

More Case Study

Tens of thousands of additional subscriptions.

10X increase in leads and 20% decrease in Cost Per lead

Tens of thousands of additional subscriptions.