Hyperlocal Creative & Ad Ops Strategy Yields Huge Returns for Kiwisat Puerto Rico

About

KiwiSat Puerto Rico

Kiwisat LLC is a digital satellite TV provider servicing Florida, Puerto Rico, and the Caribbean.

1

CHALLENGE

Better Quality Leads at A Lower Cost per Click

KiwiSat needed more leads at a lower cost, so they hired Click Then Convert to take over their creative strategy and Pay Per Click advertising for Facebook.

2

SOLUTION

Extensive Competitor Analysis, Meticulous Media Planning,& Strategic Campaign Structure

We built new landing pages for Isaacs & Isaacs with customized professional UX/UI design and copy to improve their Ad Rank and Quality Score. We then launched the new campaign customized to the firm’s target geolocations and casetypes. Landing Page optimization was then applied to improve the conversion rate by split testing copy, headlines, and CTA’s. We then used an automated bidding strategy and call-only ads to drive quality leads for the firm. Leading to conversion rates shooting up by over 114% and a decrease in cost per lead by 30%.

Results:

67%

Cost per lead decreased

346%

Lead volume up

107%

Ad engagement

70%

Cost per engagement down

3

OUTCOME

3.5X Times The leads. Triple-Digit Growth Within Weeks!

By going hyper-local (paying attention to multilingual and multicultural nuances) with our advertising and creative strategy, KiwiSat’s costs decreased significantly. In contrast, the volume of leads went through the roof across the island of Puerto Rico. Cost per lead decreased by 67%, and lead volume shot up by 346%. While ad engagement climbed up 107% and cost per engagement poured down to 70%.

4

EXAMPLES

AD Examples

Website Pages

More Case Study

Tens of thousands of additional subscriptions.

Sales increased 86% Year over Year.

Increased sales by 41% within 4-months.

Paid Advertising

Ad Operations and Analytics

Conversion Rate Optimization

Full Funnel Marketing

Website & LandingPages

Creative (Lab) Laboratory

Are You Ready to Grow Your Business With Us?