The Evergreen Assets That Just Keep On Giving and Giving!

About

LastObject

LastObject is a Danish manufacturing company that sells sustainable products online and in retail stores globally. The company is best known for inventing, designing, and producing LastSwab, the world's first reusable q-tip that replaces over 1,000 single-use cotton swabs!

1

CHALLENGE

A New Twist & A Fresh Breath Of Air…

LastObject’s tried and tested, but worn-out and overused campaigns on Facebook had run their course. Out of fresh ideas, new angles, and compelling hooks, they came to us to come up with, create, and help them build the most extensive buildout we’ve ever launched—resulting in 100s of awesome (and evergreen) creative assets for them!

2

SOLUTION

Deep Research Reveals Untapped Angles and Compelling New Hooks

We knew they needed to tap into fresh ideas and take another approach to their tired ads. So we dove into extensive research on their customer personas, products, messaging, and market. Then our media team got busy creating a complete media buildout strategy (including pre-setup and launch) with a complete eCommerce funnel build for the ads—from TOFU to BOFU. We covered it all. Result? The creation of 100s of evergreen Facebook ads, with tons of new angles, hooks, ideas, and designs to test into thousands of ad variations.

Results:

28X

lead-generation

11,2365

Email signups in 10 days

100+ new

creatives developed

58.9%

conversion rate

2.23

referral rate on lead gen campaign

3

OUTCOME

The Most Extensive Buildout We’ve Ever Launched

Within 90 days, we created and launched an entire set of product-specific campaigns for Facebook & Instagram with hundreds of new creatives and evergreen ads from TOFU to BOFU and everything in between. Smashing a previously run lead gen campaign with 28X ROAS and 11,2365 Email signups in 10 days.

4

EXAMPLES

AD Examples

More Case Study

10X increase in leads and 20% decrease in Cost Per lead

Increased sales by 41% within 4-months.

Tens of thousands of additional subscriptions.

Paid Advertising

Ad Operations and Analytics

Conversion Rate Optimization

Full Funnel Marketing

Website & LandingPages

Creative (Lab) Laboratory

Are You Ready to Grow Your Business With Us?