OilStop - Click Then Convert

Click Then Convert Pulls Oilstop Out Of Full-Blown Discount War On A Minimalist Budget!

About

Oilstop

A successful conglomerate of drive-thru oil change service centers spanning four western states. Oilstop prides itself on Founder and CEO Larry Dahl’s roots in providing excellent service at a great value, maintaining his philosophy of “we will serve people with excellence, humbly, with a servant’s heart” as the company's guiding light. Oilstop is currently in full expansion mode, boasting 25 locations and rapidly growing through its corporate and franchise business model.

1

CHALLENGE

Make it Rain Without The Discounts!

Before we took over their ad account, Oilstop relied solely on discount coupons as their online advertising strategy. Resulting in low engagement, zero brand equity, and dismal conversions. Oilstop hired us to get them off their “Discount Coupon” ad strategy and kick their PPC efforts into third gear.

2

SOLUTION

New Angles, Hooks, and Fresh Campaigns

Employing a funnel-like campaign structure coupled with a new custom-built brand-response campaign (a mix of direct response with branding elements), we increased conversions, engagement, and brand equity without using discount coupons so notorious in their industry.

Results:

67%

Ad cost decreased

166%

Increase ad engagement

73%

Increase in conversions

97.03%

Decrease in cost per conversion

21%

Increase in conversion rate

3 Launched

grand opening campaigns

3

OUTCOME

Increased Engagement & Double-Digit Growth

Using Facebook, Google, Bing, e-mail, offline conversion tracking, and Conversion Rate Optimization, we could quickly and effectively make the necessary content & ad optimizations that we needed. We also used effective targeting to prolong data integrity. And utilized past data references for better budget allocation to increase conversions by 73% and slash their ad costs by 67% while increasing engagement by 166% in just three months!

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4

EXAMPLES

AD Examples

Website Pages

More Case Study

Sales increased 86% Year over Year.

Increased sales by 41% within 4-months.

Tens of thousands of additional subscriptions.