PrayerBowls is a homegrown Christian e-Commerce business offering handcrafted products rooted in Scripture. Their best-seller, The Prayer Bowl, is a hand-designed bowl in which you can keep your daily prayer intentions—a Christian favorite sold worldwide online and through 45 retailers nationwide.
1
CHALLENGE
Tap Into New Christian Sub-Audiences with Hyper-Targeting
PrayerBowls suffered from skyrocketing and uncontrollable Ad Spend with low ROI, so they hired us to fine-tune their advertising efforts.
2
SOLUTION
Laser-Focused Audience Profiles & New Creatives
We started by meticulously analyzing all their ad accounts, finding ways to control their budget with better targeting, and simultaneously coming up with a new creative messaging strategy that hadn't been used before— quickly increasing overall sales.
Results:
18.23%
Increase in ROAS
45.53%
decrease in Ad Spend
$73.63 to $80.52
Increased Avg Order Value
3
OUTCOME
Curbed Costs & Heavenly Returns
Using Facebook, Google, and Bing, we reduced Ad Spend by 45.53% and increased ROI by 18.23% while adding $6.89 to their Average Order Value, from $73.63 to $80.52. Continual ad copy testing throughout channels, aggressive keyword expansions, our Christian sub-market positioning strategy, and Hyper-targeting to well-defined audiences were critical in reaching these results.
